It might seem a little odd that my first (personal) blog post would be after going to BlogOrlando, but I’m trying to get back into the groove. I had a blog several years go, but I finally realized no one was reading it! Hopefully this one will last a bit longer.
The opening and closing keynotes (by Jake McKee and Erik Hersman) were amazing, but here’s a quick recap of some interesting things I learned at BlogOrlando:
Shiny New Objects:
Frank Gruber started off our morning with a great session on some new social media sites and apps that have caught his attention. Audience members chimed in with additional reviews and other apps. Here are my faves from the presentation:
- RememberTheMilk – todo list organizer
- MyDropCard – virtual business card through text
- Addict-o-matic – custom news feed aggregator, by topic
- Shazam (iPhone) – recognizes and gives info about songs played into the phone
- UrbanSpoon (iPhone) – easy access to local restaurants with reviews
Professionalism 2.0:
Amber Rhea led a great discussion about what makes a blog professional. Themes included the look and feel of the blog, strength of writing and topic knowledge, establishing credibility and a following, political sensitivity, and whether or not advertising adds or takes away from professionalism.
Monetization:
Ted Murphy discussed various ways to monetize your blog. From Ad Programs to Sponsorships, he covered the best and most lucrative ways to “make the moolah”! Ted is also the Founder and CEO of Izea, which has two blog sponsorship programs, PayPerPost and SocialSpark (either of which I would personally recommend).
Monitoring:
Radian6‘s David Alston led this discussion about how and when to monitor your personal or corporate social media presence. Using Twitter Search can be a great way to see what consumers are saying about your product or service, and responding to their needs via the same avenue is always appreciated (and often unexpected).
New, New Media:
Sarah Perez, a writer for ReadWriteWeb, covered various RSS feed readers. My favorite is Feedly. It incorporates with GoogleReader and has a much more aesthetic flow. Another that seems interesting is Snackr, which is a ticker-type feed scrolling on your desktop. I would use it, but I know it would be a huge distraction for me!
Movements, Activism and Social Media:
This may have been my favorite session of the day! Geno Church walked us through the differences between a campaign and a movement, and how Fiskars turned around the public’s view of their brand, giving them some excitement about scissors! It is a great story, which I couldn’t do justice by trying to even summarize, but doing a Google search for ‘Fiskateers‘ may give you some idea of the impact of this movement.
The Orlando Scene:
Finishing off the day was this session about what’s going on in the Orlando area for marketers, PR peeps and social media geeks. Some of the high points were Doterati, upcoming BarCamp Tampa, and Orlando’s new CoLab. A full list of details and upcoming events can be found at the Florida Creatives site.
If you also went to BlogOrlando, drop me a comment and let me know what some of your favorite take-aways were!